If you were involved in a movie, would you rather be the director, the producer, or the lead performer? (Note: you can’t be the writer!).
Since I’m the producer, it is my call to say whether or not the show will go on. I like having the kind of power to accept or reject. And I like the risk-taking aspect, too. Of course, I’ve backed movies before that have been great hits, so I can live with the few that have gone to the video market prematurely.
Obviously lots of people want me to read their scripts in hopes that I’ll finance their work — but it’s such a competitive world. Due to the tremendous expense — and the risk — I want to be pretty sure that we’ve got a hit on our hands.
There’s no way to accurately predict what story will become a hit. But it’s a funny thing — sometimes I’ll read a script and get kind of tingling feeling — and I have a sense that this is something special. More often than not this has been a good indicator that I’ll have a hit on my hands. It’s a quality that I can’t define, because there’s a lot talent out there that deserves the lime light. But when I’m laying down my money, I must have a lot of faith that an audience will feel the same way I did when I read the script — that they are watching something special.
When I get the director I want on the first try, I feel even more positive about the venture. After that, I’ll stay involved, but for the most part the director is in charge. We talk from regularly so I can keep on top of how the project is moving along. It’s a business like any other, and keeping an eye on the timetable, the progress, and then the promotional drive, lets me be sure that the intrinsic element that made the script a winner for me, isn’t lost.